EYEBISSCheck a bill

Texas electricity definition

Advertised electricity rate

Also: headline rate, advertised cents per kWh

A rate presented in an advertisement, listing, or standardized reference scenario rather than the household's realized bill cost.

What it means

An advertised number may reflect a particular usage level and represented credits or recurring charges. It must be traced to the EFL and actual plan mechanics before it is used in a decision.

Eyebiss interpretation

How the decision system uses this concept

Eyebiss never treats the lowest advertised rate as the household winner without modeling the supported charges at the same usage.

Claim provenance: OFFICIAL_SOURCE

Commonly confused with

  • energy charge
  • effective rate
  • EFL average price

Related concepts

Effective electricity rateA calculated cost per kWh for a defined bill or modeled period, using a stated numerator and usage denominator.Electricity Facts LabelA standardized disclosure that summarizes a retail electricity product's price, contract terms, sources, and environmental information.Usage levelThe amount of electricity used during a defined period, usually measured in kWh.Bill-credit planA plan that applies a bill credit only when stated conditions, often a usage threshold or window, are met.

Sources

  1. PUCT Substantive Rule 25.475: General Retail Electric Provider Requirements and Information DisclosuresPublic Utility Commission of Texas

    The contract documents include the TOS, EFL, and YRAC. The rule defines fixed-rate and variable-price products. The EFL uses standardized price disclosures, including specified usage levels. Contract-expiration notices must describe termination penalties and applicable timing.

    Retrieved 2026-08-21 · Texas · primary source · freshness highConsumers should verify the current rule and their own TOS, EFL, YRAC, and expiration notice before acting.
  2. Power to Choose User GuidePublic Utility Commission of Texas

    Power to Choose is an official PUCT resource for comparing competitive electricity plans. Its plan filters include usage, contract term, minimum-usage fees or credits, tiered rates, and time-varying pricing. Household electricity usage varies seasonally.

    Retrieved 2026-08-21 · Texas · primary source · freshness mediumA plan listing is not a household-specific recommendation and must be read with its contract documents.